Binhendi Enterprises launched Marimekko fashion stores and café for the first time in the UAE

Dubai, United Arab Emirates – April 7, 2015

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BinHendi Enterprises, one of the region’s most diversified, progressive and successful conglomerates, together with Finnish design company Marimekko, is delighted to announce the launch of its first two fashion stores in Dubai.

Marimekko, founded in 1951, is known for its bold colours and unconventional prints which have given the brand its instantly recognisable and unique identity. Today, Marimekko’s inventive yet timeless dialogue between colour, pattern and shape translates into distinctive designs in ready-to-wear, accessories and home decor that celebrate the art of print making in 40 countries around the globe.

BinHendi Enterprises, renowned for representing various luxury fashion brands in the UAE, opened its first Marimekko fashion store and café in Box Park on Al Wasl Road, Jumeirah in March 2015. Customers can browse through the full range of home and kitchen items, and clothing, which reflect the brand’s love of colour, prints, and timeless styles as well as discover new culinary delights at the Marimekko Café.

The Marimekko Café menu can be described as simple and health-conscious. It includes a variety of wholesome breakfast options and uses seasonal Scandinavian ingredients in its soups, salads, and sandwiches. The Marimekko Café is also perfect for children, with fun and safe outdoor play areas and menu options such as mini cheese burgers, chicken sausages, salmon fillet, meatballs, and pasta.

Mohi-Din BinHendi Vice President and Chairman of the Board said: “Marimekko is a different concept and new to the region. In my terminology, I call it the “happy shop” where I can see a lot of synergy between the people of the UAE and the brand. This is a one-of-kind brand in terms of design, colour and perfection of the different elements which make the brand outstanding. I am delighted to be part of Marimekko as a company as we have learned a lot from them as a team. Because of our belief in the brand, we will extensively be expanding into the GCC and beyond and we will announce our new locations soon.”

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BinHendi Enterprises launched its second fashion store in The Dubai Mall on April 6 with further expansion plans in the region in the near future. Both Marimekko stores in Dubai introduce the new Spring Summer 2015 ready-to-wear and home collection: Mindscapes. Offering an escape from the everyday, the colours and prints play on natural earth tones featuring fresh whites and shady sands, whilst the children’s range is creative and curious. Aptly named to encourage shoppers to create their own personal mindscapes that bring joy into their everyday lives, the collection is refreshingly unique in true Marimekko style.

Marimekko’s President and CEO, Mika Ihamuotila said: “We are delighted to be bringing Marimekko to the Middle East. The region has a great deal of local purchasing power and Dubai is particularly interesting because it is a busy shopping destination for tourists, attracting visitors from around the world. We are confident in the long term success of our partnership with BinHendi Enterprises and look forward to upcoming expansion announcements in the near future.”

Marimekko’s courageous, positive and empowering design is set to capture minds and inspire the homes across the Middle East with further openings to be announced in Kuwait, Qatar and Saudi Arabia.

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