BinHendi Enterprises Signs Franchise Agreement

Dubai, United Arab Emirates – October 12, 2015

BinHendi Enterprises Signs Franchise Agreement

Dubai, UAE; September 9, 2015:

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BinHendi Enterprises, one of the region’s most diversified, progressive and successful conglomerates, is delighted to announce the signing of a franchise agreement to open Bageterie Boulevard, a trendy, Czech gourmet fast casual dining concept with French charm. The concept will be the first of its kind to open in Dubai.

Operating since 1974, BinHendi Enterprises is known as a leader in hospitality with a diversified portfolio that includes Luxury retail, trading, media, real estate, furniture and interior design. The group has made a strategic decision and a long-term commitment to expand its retail and hospitality divisions, and to support its operations more effectively with the latest technological innovations.

Mr. Mohi-Din BinHendi President and CEO of BinHendi Enterprises stated, “Bageterie Boulevard offers a great atmosphere that seems out of the ordinary in the fast casual dining industry. The renowned chefs at Bageterie Boulevard are inspired by pan-European and world cuisines and serve up freshly made baguettes which has led it to win the “Super Brand Award 2015.” All of the dishes served are made from fresh ingredients with prices that make it accessible to the general public.”

Mr. BinHendi added, “We plan to extensively expand Bageterie Boulevard into the GCC and beyond and will announce the location of the first restaurant soon.”

Mr. Petr Cichon, CEO Bageterie Boulevard Czech Republic, said: “As we sign this agreement, I am positive that our partnership with BinHendi Enterprises will take our Franchise expansion to the next level. We recognize that BinHendi is a regional leader in the adoption of the latest and trendiest concepts and our mutual understanding of customers’ needs along with Bageterie Boulevard’s dynamically developing concept of fast casual restaurants ensures growth across BinHendi’s hospitality operations. Our menu is created by the world’s most renowned chefs, and changes every three months which ensures an enhanced customer experience. By partnering with BinHendi we know that best practices will be adhered to throughout their journey of expansion.”

At Bageterie Boulevard, customers can look forward to a special seasonal menu which, apart from baguettes, offers hearty soups, scrumptious desserts, pastries, yoghurts, fresh vegetable and fruit salads and a special rich breakfast menu. The meals can be washed down with home-made ice tea, fruit smoothies, hot ginger tea with mint, or chocolate with chilli or spiced pear.

The restaurant is designed for busy urban people who don’t accept compromises when it comes to enjoying a well-balanced, healthy meal in an inspiring environment, despite being in a hurry.

All Bageterie Boulevard’s ingredients are carefully picked and tested by experienced buyers in cooperation with chefs and Bageterie Boulevard team as a whole. The gourmet chain looks for the best foodstuffs on the market and frequently sources unique ingredients that make their baguettes one of a kind. The baguettes are baked on site and the sandwich filling ingredients are added as you watch. Since the genuine ingredients used are rich and flavorsome in taste, each filling needs only three to six elements to fully satisfy customers’ taste buds.

BinHendi Enterprises plans to launch the first Bageterie Boulevard restaurant in early 2016 and plans to build future expansion projects and customer loyalty programs.

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