Created in 2009 by Creative Director Massimo Giorgetti, MSGM is well known for its strong ability to captivate trends due to its young and motivated team. Girogetti’s skills as a seasoned DJ helped him seamlessly mix and match his passion for music, art and aesthetic into an iconic brand that boasts a kaleidoscope of colours, shapes and lines capable of catching public interest and attention. Even the name of the brand MSGM is rooted in music and artistry as Giorgetti took inspiration for the brand name from the popular bands MGMT and The Strokes.

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