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BinHendi Enterprises have confirmed that their first own branded mall, BinHendi Avenue has opened its doors to shoppers and visitors. BinHendi Avenue is a brand new shopping experience located at Deira City Centre, a stunning two storey Avenue concept in place of the Toyota showroom.

The brainchild of Mr Mohi-Din Binhendi, Founder and President of BinHendi Enterprises, the dramatically styled Avenue was designed by Terry Dougall, the man behind the design of The Forum Shops at Caesar's Palace in Las Vegas. BinHendi Avenue’s design was inspired by the arcade style shopping experience with touches of Greco-Roman inspiration.

“BinHendi Avenue enables me to take shopping a step further for those who admire creativity, ambience and finesse. It was designed from the outset as a place you would fall in love with while shopping, dining, meeting friends or simply getting away from it all. Shopping is all about the experience, and BinHendi Avenue, with its unique design and range of outlets provides Deira and City Centre with project to be proud of,” he added.

The 70,000 square ft area houses a host of BinHendi fashion brand outlets including Hugo Boss, GF Ferre, Zilli, Brioni, Paul & Shark, Artioli and Baldessarini. Other brands within the Avenue include G Star Raw, Phat Farm, Ungaro Fever and Byblos Blu. A wide range of jewellery and accessories stores including Graff, Porsche Design, Pure Gold and Binhendi Jewellery provide the sparkle throughout the Avenue.

Two women's handbag and shoe stores are also amongst the new outlets to be found at BinHendi Avenue - Braccialini - including products from UK designer Vivienne Westwood and Rodo. To provide variety and creativity, BinHendi Avenue houses a boutique market with outlets including Al Baba Sweets, XTACY and the flower and decoration company Iwishflowers.

To complete the destination, BinHendi Avenue also features a wide range of food and beverage outlets such as Japengo Café, a multi cuisine outlet, Bella Donna Italian restaurant, and a Second Cup coffee shop. Other outlets include The Noodle House, from Jumeirah, and Mugg and Bean.

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