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Almost three decades ago market research analysts at Bin Hendi Enterprises recongnized a growing consumer interest in international products and fashion brands. In direct response, we established the United Arab Emirate's first exclusive fashion boutique, Pierre Cardin. Enthusiastic consumer response propelled the Company to fill another untapped niche in the Middle Eastern market with the introduction of Dubai's first car rental agency. Our unique approach, in hand with strong market growth, favourable government relations and an intimate knowledge of consumer preferences, encouraged Bin Hendi Enterprises to develop new sources to help meet the growing demand for high quality products and international services. Bin Hendi Enterprices currently operate twenty-nine highly successful fashion, jewellery, accessory and food retail outlets, while our trading division reaches in excess of one thousand retailers, thus establishing the company as a leader in one of the world's most exciting and affluent markets.

When it comes to premium brands, Bin Hendi Enterprises is one of the region's most diversified, progressive ansd successful companies.
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