MSGM Opens Second Store In Dubai

Dubai, United Arab Emirates – May 22, 2016

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MSGM Opens Second Store In Dubai

May 19th 2016 – MSGM opened its sixth monobrand store worldwide. The new boutique, located inside the City Walk, Dubai, it extends over an area of 140 square metres dedicated to menswear, womenswear and accessories collections.

The concept was conceived by Massimo Giorgetti, creative director and founder of MSGM, in collaboration with CLS Architetti.

Flexible, modular iron structures create a dynamic exhibition of products, alternating with black and white marble surfaces broken up by a fluorescent yellow line as a distinctive signature of the brand.

The lighting is uniform, like that of a museum, diffused by neon tubes emerging from the ceiling in various geometrical forms. On the racks, the clothing appears enveloped in a special light that exalts the colours and contextualises the garments perfectly within the space.

This is the second MSGM store in Dubai and represents a further step of a worldwide retail expansion of the brand that it’s already present with flagships stores in Milano, Hong Kong, Singapore and Tokyo.

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