Paul & Shark creates unique personalized garments in Dubai.
The Paul & Shark store in Dubai’s Mall of the Emirates inaugurated 2016 with a special event that allowed the Brand’s followers to create unique and personalised garments thanks to a special embroidery machine.
During the exclusive event on February 11th, customers got a first glimpse of the new SS16 collection, which includes the Sportswear, Smart Casual and Luxury lines through an exciting fashion show. The event was well attended by VIP customers and press.
Inside the prestigious Mall of Emirates, from 4th to 20th February customers will have the possibility to choose how to personalise their garment with designs, logos and letters, using different colours and fonts, and see their garment of choice being embroidered on the spot.
Tradition, high quality, innovation and experimentation have always been part of the DNA of the Paul&Shark collections and are perceived even today in the new spring/summer 2016 proposals.