Porsche Design – New generation of timepieces

Dubai, United Arab Emirates – February 9, 2016

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Porsche Design gets in the fast lane with new generation of timepieces

It has been more than four decades since Porsche Design revolutionized the premium watch industry for the first time by launching the world’s first matte all-black Chronograph I.  Today, the renowned forge of innovation presents a brand new collection – the “Chronotimer Collection” – reflecting the new direction of the European luxury and lifestyle brand.

By launching the “Chronotimer Collection“, Porsche Design celebrates its natural passion for racing: Observing the specific needs of race car drivers, Porsche Design founder Professor Ferdinand Alexander Porsche relied on matte black surfaces and titanium at an early stage.  These qualities have not lost any significance since then, and are essential features of the new collection. The series will be launched worldwide this July.

Extraordinary Characteristics

The “Chronotimer Collection” embodies sportiness, speed and performance.  The design is inspired by non-reflective instruments as seen in race car cockpits, designed entirely matte black except for the white numerals and hands.  The combination with a double-sided, 7-layer coated anti-reflective sapphire crystal minimizes reflections, ensuring optimal performance and perfect readability.

Eleven Individual Models

Each model of the “Chronotimer Collection” features a captivating titanium case with a selection of surface finishes and material choices for the strap, including fine leather, high-tech fabric, titanium and caoutchouc, adding a personal touch to the individual references.  With regard to the bezel, there is also a focus on individuality and craftsmanship: The bezels of the “Chronotimer Collection”,  available in matte black coated titanium, titanium or 18-carat rose gold,  and the dials in matte black, black carbon, deep blue or white give each individual timepiece a striking appearance and highly individual touch.

A New Generation

For the first time, the Porsche Design “Chronotimer Collection” was developed by the Porsche Design Timepieces AG, based in Solothurn (Switzerland) in cooperation with the Porsche Design Studio in Zell am See (Austria), and manufactured in Switzerland.

The timepiece features are timeless and modern: The diameter of the case is 42 millimeters.  The watch is powered by a mechanical ETA Valjoux 7750 chronograph movement with a power reserve of  48 hours and a date display at  “3” o’clock.  The black-tinted sapphire crystal case back shows the inner workings of the exclusive, energy-optimized Porsche Design rotor.  The “Chronotimer Collection” is water-resistant up to 5 bar.

About Porsche Design Group

On the way to becoming the most desirable sports lifestyle group

In 1963, Ferdinand Alexander Porsche designed the legendary Porsche 911.  Almost 10 years later he embarked on a mission that is still driving us today – to build a company that takes the spirit of Porsche beyond the automotive, creating a new luxury lifestyle for men and women:

Welcome to the world of Porsche Design Group.  A world that stays eternally young, fresh, and cool by passionately driving for innovation.  A world of perfection and precision – created and engineered by our legendary Porsche Design Studios in Zell am See and Berlin. Brought to life by carefully selected manufacturers, particularly in Germany, Italy and by the Porsche Design Timepieces AG in Switzerland.

A world where new quality materials, technologies, and finest functional elegance blend into a truly exclusive, iconic contemporary design with supreme quality – challenging traditions with a clear purpose: To enhance the performance, comfort and health of today’s sophisticated professionals and tomorrow’s successful leaders: During business, leisure, sports and at home. Some call it Luxury? We call it essentials for a challenging future.

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