SECOND CUP® is the leading specialty coffee retailer in Canada, offering the world's finest coffees in nearly 400 owner-operated cafés across the country. Bin Hendi Enterprises, the Middle East master-franchisee, has opened several SECOND CUP® cafés throughout Dubai. These openings mark the first foray of the brand into an international market.

They also mark Bin Hendi's plans to introduce Second Cup's highly successful café concept across the entire region. The company will now grow the brand by partnering with other organizations and individuals in all other Emirates and across the Middle East, including Saudi Arabia, Egypt, Bahrain, Qatar, Oman, Jordan and Syria. Interested parties should address their franchising inquiries to Mr. Mohmed Dahab, Franchise Manager, E-mail: franchise@binhendi.com

SECOND CUP® offers the world's best coffee and is well positioned to be the regional leader in specialty coffee by delivering product quality, unique variety, service excellence and coffee passion that is second to none. The focus is to consistently deliver the Ultimate Coffee Experience! For the ultimate online coffee experience, visit www.secondcup.com