| Through an aggressive acquisition
policy, Bin Hendi Enterprises acquired American Eastern Dubai LLC
in 1998, in the process entering into the business of importing
and marketing a wide range of consumer brands in cosmetics, eyewear,
baby foods, electronics and other household goods.
The sales force distributes these products, which include famous
brands such as Jolen Bleach Crème, Dieterba Baby Foods, Texas
Instruments calculators and others, through a retailer population
of over 1000 accounts. |