Billionaire was brought to life by the creative verve of international entrepreneur Flavio Briatore and it nurtures and glorifies the cult of Italian style and luxury. In 2005, Flavio Briatore decided to return to the world of fashion with an extremely ambitious project which, as ever, was one step ahead of the times: Billionaire Italian Couture, a range of Italian haute couture for men. Flavio Briatore first entered the fashion world followed by Formula One thanks to a meeting with Luciano Benetton. He instantly made his mark with his unique, dynamic and innovative management style, and today he is one of the most influential figures in the sports and media worlds, where he is esteemed for his business acumen and his innate capacity to uncover new talents.

Billionaire Italian Couture is new and sophisticated, maintaining a classic style and a keen eye for detail. Lines, shapes and sartorial cuts are the cornerstones of elegance on which the entire Billionaire Italian Couture collection constructs its inspiration: the creations are made entirely by hand and are produced in small workshops in a limited number. Each Billionaire Italian Couture garment reflects a sophisticated originality.