The Gianvito Rossi footwear range made its entrance onto the Italian and international fashion scene in September 2006, as part of the official "Milano Moda Donna" calendar, and it immediately won the attention of world buyers and press. After having worked with his father Sergio Rossi for over twenty years, Gianvito Rossi decided to launch a new project in the area of footwear fashion and design, which for many years have been his greatest passion. The great experience developed in the family business paid dividends as regards the care dedicated to the production of Gianvito Rossi's collections.

The enchanting interiors of the showroom on Via Santo Spirito 3, in Milan, now display the Gianvito Rossi collections, the expression of crafts production skills that can be developed only after long years of accumulated experience. Quality, design, an attentive selection of materials, and care lavished on detailing. The Gianvito Rossi line is a tribute to Italian crafts skill, revealing a creative talent whose interpretation of luxury is that of pleasure to be worn. Gianvito Rossi's extensive view of the world of footwear and his objective of creating a product of international appeal induce him to say that "Today, women look for something new, but without abandoning standards of quality and appearance. Women of independent tastes, who prefer style to a 'brand' in order to enhance their femininity. I have decided to create a feminine, attractive and contemporary range, and these features have always hallmarked my creative experience".

Feminine, attractive and contemporary, Gianvito Rossi's fashion design is aimed at women of the whole world, who are looking for appealing products without sacrificing wearability and the values of appearance and style to which they are accustomed.