BinHendi Enterprises LLC
Almost three decades ago market research analysts at BinHendi Enterprises recognized a growing consumer interest in international products and fashion brands. In direct response, we established the United Arab Emirate's first exclusive fashion boutique, Pierre Cardin. Enthusiastic consumer response propelled the Company to fill another untapped niche in the Middle Eastern market with the introduction of Dubai's first car rental agency. Our unique approach, in hand with strong market growth, favorable government relations and an intimate knowledge of consumer preferences, encouraged BinHendi Enterprises to develop new sources to help meet the growing demand for high quality products and international services. BinHendi Enterprises currently operate twenty-nine highly successful fashion, Jewellery, accessory and food retail outlets, while our trading division reaches in excess of one thousand retailers, thus establishing the company as a leader in one of the world's most exciting and affluent markets.

When it comes to premium brands, BinHendi Enterprises is one of the region's most diversified, progressive and successful companies.

Mr. Mohi-Din BinHendi
President

A Business Administration graduate, Mohi-Din BinHendi was appointed Director General of the Department of Civil Aviation in June 1979 by special decree issued by the Ruler of Dubai, having previously served as Director of Airport Customs. Mr. BinHendi, together with Sheikh Ahmed Saeed Al Maktoum, President of Civil Aviation, was responsible for the development of Dubai International Airport into the Middle East's busiest air terminal, the award-winning Dubai Duty Free Complex, the New Arrivals Terminal, Aviation Club, Aviation College and Dubai Air Cargo Terminal.

His other portfolios were as a Member of the Board of Governors at Dubai Aviation College, a Member of the Board of Directors at Emirates Golf Club and Chairman of the Aviation Advisory Committee at Dubai Men's College. Gulf Business Awards elected him '1994 Gulf Chief Executive of the Year' for his efforts not only for Dubai International Airport, but in the whole field of civil aviation.

Mr. BinHendi is also a diversified business entrepreneur and was accorded the 'Grand Decoration of Honour in Silver for Services to the Republic of Austria' by the Austrian President in January 1995. In January 1996, Mr. BinHendi was conferred the 'Honour of the Order of Merit of the Republic' with the title 'Cavalière' by the President of the Republic of Italy for the promotion and strengthening of cultural and commercial links between Italy and the UAE.

Apart from having investments in the property, furnishing and oilfield supply sectors, he has today expanded into the hospitality, construction, real estate, fashion, Jewellery, and interior designing.

"My goal is to have a diversified portfolio of businesses, and to provide the people in my country with something much more than just a basic service. We always try to do things with quality, taste and style. "You ask me what the most important elements for achieving success in business are. I would say that they are pursuing your goals, loving the business you do, and doing it with originality, style and with the right people."

Amna BinHendi
Chief Executive Officer

Amna BinHendi currently sits as the Chief Executive Office of BinHendi Enterprises, a position she has held since September 2007. As the CEO, Amna has successfully stirred the organisation into becoming one of the fastest growing trading and distribution companies in the UAE that has its eyes sets on becoming power house in the industry across the region.

Prior to joining the family business, the young ambitious executive’s experience included a brief stint at the Dubai E-Government after which she joined Bin Hendi enterprises as Vice President for Human Resources in December 2002. With her strong business and leadership skills, she has been promoted to become one of the youngest top female executives in the corporate sector.

Born in 1980, Amna completed her Bachelor’s Degree in Information Systems and Business Administration from Zayed University.