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Bin Hendi Enterprises Grows Portfolio with Opening of B&B Italia Showroom

New outlet of award-winning contemporary Italian furnishings comes to consumers in Dubai

BinHendi Enterprises is pleased to welcome the latest addition to the group's retail portfolio in the form of a new B&B Italia stand-alone showroom.

The new showroom features some of the most revered furniture offerings in today's luxury interior design landscape and is located in the heart of Dubai's suburban district on Jumeirah Beach Road, set to attract those with an eye for high-end interiors. Spanning over 460sqm, B&B Italia's new outlet in Dubai will welcome a diverse collection of stand-out pieces that give consumers the chance to experiment and set themselves apart.

The stand-alone space houses a range of cutting-edge creations from some of the most respected names in Italian design with functional yet aesthetic offerings from the internationally recognized B&B Italia brand.

Highlight pieces include the charming 'Piccolo Papilio' chair from designer Naoto Fukasawa. Created with the consumer's comfort at top of mind, this size-effective armchair is perfect for any room in the house and offers ultimate relaxation with a deep seat that encompasses whoever sits in it.

Luxurious sofas are also set to make a big bang with customers in Dubai, featuring the 'Moon System' sofa by Zaha Hadid, an experimental design that would be at home as a centerpiece in any large room with clever geometric design. Another highlight will be Antonio Citterio's 'Michel' sofa, characterized by a new slim structure and available in painted bronze nickel or black chrome-plated aluminium as well as offering varying depths of cushion.

From sofas, to tables, the 'Athos' table by Paolo Piva has been a bestseller in international markets, with luxurious satin-painted oak wood and glossy black chrome plated finishes. The table can be used for multiple purposes coming in a regular size or an extendable version.

Mr Mohi-Din Binhendi, President, BinHendi Enterprises, commented on the anticipation for new B&B Italia showroom here in Dubai:
"B&B Italia is a true reflection of signature style that is a perfect fit for Dubai's discerning consumers. Not only does it illustrate classic timeless design but it is a forward-looking brand that shares our values of excellence in steering creativity and innovation across our offerings at the BinHendi group."

"We are always striving to adapt and evolve what we can bring to our customers and we believe that the distinguished name of B&B Italia and this stand-alone showroom will be high on the radar of many of our finest customers. We look forward to seeing the brand grow in the UAE."

Customers in Dubai who are looking for something above the cut can expect unique and original pieces from B&B Italia, a brand that adopts a forward-looking approach to interiors. B&B Italia places a strong emphasis on reflecting contemporary culture and anticipating new trends, a review of the brand's history highlights that technological research has been a driving force of the company's position at the forefront of pioneering design.

"We are always seeing distinctive new designs coming through from B&B Italia and we are very proud to see such originality shine through across all their products," added Mr. BinHendi.

The new B&B Italia showroom is located on Jumeirah Beach Road in Umm Suqeim 1, near Dubai Offshore Sailing Club. The showroom is open from 10:00 AM to 10:00 PM. Customer can call the showroom on 04-346 6932

About B&B Italia

B&B Italia has been a leading company in the field of contemporary furnishings since its founding in 1966. B&B Italia headquarter is located in Novedrate in Como province. Offices are situated in the building designed by Renzo Piano and Richard Rogers in 1972.

The Company's ability to reflect contemporary culture, to sense and anticipate trends, to respond to changes in taste and living needs, has resulted in a collection of world-famous furnishings, which account for a crucial chapter in the history of Italian design.

B&B Italia's success is based on a matchless alchemy of creativeness, innovation and industrial skills, aimed at producing "timeless" products.

A review of B&B Italia's history clearly highlights technological research as the chief element of the Company's development policy. With an in-house Research and Development Centre cooperating with several designers, B&B Italia promotes a process that has enabled the Company to stand out for its highly innovative capacity.

All this has brought about many mentions both in Italy and abroad, among them four "Compassod'Oro" awards, the most prestigious honour in the field of Italian industrial design.

About BinHendi Enterprises LLC

Almost three decades ago market research analysts at BinHendi Enterprises recognized a growing consumer interest in international products and fashion brands. In direct response, we established the United Arab Emirate's first exclusive fashion boutique, Pierre Cardin. Enthusiastic consumer response propelled the Company to fill another untapped niche in the Middle Eastern market with the introduction of Dubai's first car rental agency. Our unique approach, in hand with strong market growth, favorable government relations and an intimate knowledge of consumer preferences, encouraged BinHendi Enterprises to develop new sources to help meet the growing demand for high quality products and international services.

BinHendi Enterprises currently operate twenty-nine highly successful fashion, Jewellery, accessory and food retail outlets, while our trading division reaches in excess of one thousand retailers, thus establishing the company as a leader in one of the world's most exciting and affluent markets. When it comes to premium brands, BinHendi Enterprises is one of the region's most diversified, progressive and successful companies.







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