Calvin Klein Jeans secures top BinHendi award

BinHendi's Calvin Klein Jeans store in the Mall of the Emirates has secured the top slot as the best performing fashion outlet for June 2007 within the company's fashion portfolio.

Beating over 35 other stores to win the accolade, the store's success was based on sales growth and a number of other criteria including merchandising, window display, store security, staff dress and the organisation and efficiency of the stock room. The store saw the highest sales growth of over 8% compared to the previous month and reported the highest sales in total of any other BinHendi fashion store. An estimated 717 people visited the store throughout June.

BinHendi opened its Calvin Klein Jeans store at the Mall of the Emirates in June 2005 and it has continued to attract shoppers in increasing numbers. It is one of three Calvin Klein Jeans outlets BinHendi has in Dubai. The other two are in Deira City Centre and Dubai Festival City.

BinHendi has owned the Calvin Klein Jeans franchise in Dubai since October 1999 and it continues to be one of the top performing bands within the BinHendi fashion portfolio.

Commenting on the award, Mr Mohi-Din BinHendi, President of Bin Hendi Enterprises, said: 'I am delighted with the performance of the store and grateful or all the hard work the team has done. They deserve recognition for what they have helped to achieve.'

The store is managed by Abdul Kader Bedis and he is supported by Khadia Hamioui, Haytham Ben Zina, Mohammed Usman and Jennifer Barcase.

Notes and media contacts
For further details please contact:
Liz Fox, FD, on 00 971 50 551 5971

About BinHendi Enterprises
Bin Hendi Enterprises is a Dubai -based company in its 31st year of operation specializing in retail businesses, named after President and Founder, Mr Mohi-Din BinHendi. Well-known for fashion and food retail, BinHendi Enterprises has successfully introduced more than 60 prestigious international brands to the UAE, and has a rapidly-growing portfolio of own-brand dining concepts. BinHendi Enterprises has operations in the UAE, GCC and India and employs more than 3000 people.

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