SECOND CUP® is the leading specialty coffee retailer in Canada, offering the world's finest coffees in nearly 400 owner-operated cafes across the country. BinHendi Enterprises, the Middle East master-franchisee, has opened several SECOND CUP cafes throughout Dubai. These openings mark the first foray of the brand into an international market.

They also mark BinHendi Enterprises, the Middle-East master franchisee, has opened several franchises throughout Dubai. Binhendi enterprises plan to introduce Second Cup's highly successful café concept across the entire region. The company has grown the  brand by partnering with other organizations and individuals in all other emirates and across the Middle East, including Saudi Arabia, Egypt, Bahrain, Qatar, Oman, Jordan and Syria.

SECOND CUP® provides English-style breakfasts, and panini-style sandwiches, which compliment the wide selection of beverages. Innovative concepts such as Maple Syrup Lattes and aromatic teas, beside a line-up of speciality coffee, tea, bakery products and light snacks ensure Second Cup strives to constantly deliver the ultimate café experience. SECOND CUP® offers the world's best coffee and is well positioned to be the regional leader in specialty coffee by delivering product quality, unique variety, service excellence and coffee passion that is second to none. The focus is to consistently deliver the Ultimate Coffee Experience!

For more information & latest updates, visit www.secondcup.com

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