Our Story

BinHendi Enterprises LLC

Operating since 1974, BinHendi Enterprises is one of the UAE’s leading and most respected business conglomerates engaged in general trading, hospitality, fashion, real estate, watches and jewellery, construction, media and advertising. Over the years, the group has successfully introduced many world-renowned high class brands to the UAE.

In direct response, we established the UAE’s first exclusive fashion boutique, Pierre Cardin. Enthusiastic consumer response propelled the company to fill another untapped niche in the Middle Eastern market with the introduction of Dubai’s first car rental agency. Our unique approach, in hand with strong market growth, favourable government relations and an intimate knowledge of consumer preferences, encouraged BinHendi Enterprises to develop new sources to help meet the growing demand for high-quality products and international services. BinHendi Enterprises currently operate many highly successful fashion, jewellery, furniture and hospitality brands, while our trading division is comprised of over 1,000 retailers, thus establishing the company as a leader in one of the world’s most exciting and affluent markets.

When it comes to premium brands, BinHendi Enterprises is one of the region’s most diversified, progressive and successful companies. The group’s portfolio includes several of the world’s leading brands such as Artioli, Billionaire, Brioni, Ermanno Scervino, Hugo Boss, JOSEPH, Paul & Shark, Marimekko, ZILLI, Porsche Design, MSGM, By Malene Birger, Jil Sander Navy, Jacob & Co and Ulysse Nardin.

Our motto is “If it’s not the best, it’s not for us”.

Chairman’s Message

Welcome to the BinHendi website.

The implementation of BinHendi’s efficient business model during the past years has enabled us to achieve the current levels of success, providing value to our customers and generating steady returns for our shareholders.

BinHendi’s shareholders, partners and customers form the main pillars of our success. Year after year, BinHendi has built a reputable image in its pursuit of excellence, winning the trust and confidence of its customers and industry partners. BinHendi has delivered consistent operational performance and financial results even during the recent adverse global economic conditions and shall endeavour to perpetuate these achievements in the future.

Our vision is to position BinHendi among the top-tier retail companies by implementing effective business strategies. We aim to stay focused on our core business of operating, lease and consulting activities. BinHendi will continue to acquire new brands to expand its portfolio, always keeping in mind our customers’ needs and requirements.

Committed to development of human capital, BinHendi has long embarked on a strategy to recruit and train the best management staff in order to support its growing portfolio. Furthermore, the company is on track with its goal of employing and training nationals with the aim of preparing them for leadership positions in the company. BinHendi employees conduct their duties with the highest integrity and corporate governance.

Mohi-Din BinHendi
President & Chairman of the Board

The Philosophy

BinHendi’s main philosophy revolves around quality, equality, & fairness.


To provide the community we live in with the finest in products and services.


To be recognised as one of the top ten fashion retailers in the UAE and one of the top three in hospitality.


Team Work

Amna BinHendi

Deputy Chairman & Board Member

Renowned for being one of the UAE’s most successful Emirati business women, Amna BinHendi achieved recognition for advocating equality in the work place, to ensure women in the UAE and across the region receive equal opportunities. In 2008, Amna became the youngest business woman to enter Forbes Arabia’s list of the 50 most powerful Arab business women and during the 2010 Arab Women Awards, Amna was announced as the winner, receiving acknowledgement for demonstrating outstanding leadership skills and exceptional commitment towards business development within the retail fashion, hospitality and trading sector in the UAE. Amna BinHendi graduated from Zayed University in 2002 with a Bachelor’s degree in Business Administration and Information Technology. After her graduation she worked with the Dubai e-government. In December 2002, she joined BinHendi Enterprises ‎and worked in all support divisions until she found herself heading the Human Resources Department for five years before she was appointed as the CEO of BinHendi Enterprises in September 2007. In 2014, Amna BinHendi joined her father Mohi-Din BinHendi on the board of directors as Deputy Chairman and Board Member, along with her siblings Aziza, Aisha and Mohammad BinHendi.

Mohi-Din BinHendi

President & Chairman of the Board

A proud Emirati, Mohi-Din BinHendi is a successful entrepreneur, investor, and owner of one of the first retail conglomerates in the UAE.

Early in his career, in June 1979, Mohi-Din BinHendi was appointed Director General of the Department of Civil Aviation by special decree issued by the Ruler of Dubai, having previously served as Director of Airport Customs. Mr. BinHendi, together with Sheikh Ahmed Saeed Al Maktoum, President of Civil Aviation, was responsible for the development of Dubai International Airport into the Middle East’s busiest air terminal, the award-winning Dubai Duty Free Complex, the New Arrivals Terminal, the Aviation Club, the Aviation College and the Dubai Air Cargo Terminal.

He has been elected Chairman of the Retail Group under the Dubai Chamber of Commerce. He was also a Member of the Board of Governors at Dubai Aviation College, a Member of the Board of Directors at Emirates Golf Club and Chairman of the Aviation Advisory Committee at Dubai Men’s College. Gulf Business Awards elected him ‘1994 Gulf Chief Executive of the Year’ for his efforts not only for Dubai International Airport, but in the whole field of civil aviation.

Mr. BinHendi was accorded the ‘Grand Decoration of Honour in Silver for Services to the Republic of Austria’ by the Austrian President in January 1995. In January 1996, he was conferred the ‘Honour of the Order of Merit of the Republic’ with the title ‘Cavalière’ by the President of the Republic of Italy for the promotion and strengthening of cultural and commercial links between Italy and the UAE.

Apart from Mr. BinHendi’s investments in retail, trading, furniture, property and other sectors, he has expanded into hospitality and developed his own concepts. Mr. BinHendi has also branched out into franchising. With his guidance BinHendi became one of the first UAE-based groups to franchise its own locally-born brands.