BinHendi Enterprises LLC
Operating since 1974, BinHendi Enterprises is one of the UAE’s leading and most respected business conglomerates engaged in general trading, hospitality, fashion, real estate, watches and jewellery, construction, media and advertising. Over the years, the group has successfully introduced many world-renowned high class brands to the UAE.
In direct response, we established the UAE’s first exclusive fashion boutique, Pierre Cardin. Enthusiastic consumer response propelled the company to fill another untapped niche in the Middle Eastern market with the introduction of Dubai’s first car rental agency. Our unique approach, in hand with strong market growth, favourable government relations and an intimate knowledge of consumer preferences, encouraged BinHendi Enterprises to develop new sources to help meet the growing demand for high-quality products and international services. BinHendi Enterprises currently operate many highly successful fashion, jewellery, furniture and hospitality brands, while our trading division is comprised of over 1,000 retailers, thus establishing the company as a leader in one of the world’s most exciting and affluent markets.
When it comes to premium brands, BinHendi Enterprises is one of the region’s most diversified, progressive and successful companies. The group’s portfolio includes several of the world’s leading brands such as Artioli, Billionaire, Brioni, Ermanno Scervino, Hugo Boss, JOSEPH, Paul & Shark, Marimekko, ZILLI, Porsche Design, MSGM, By Malene Birger, Jil Sander Navy, Jacob & Co and Ulysse Nardin.
Our motto is “If it’s not the best, it’s not for us”.
Welcome to the BinHendi website.
The implementation of BinHendi’s efficient business model during the past years has enabled us to achieve the current levels of success, providing value to our customers and generating steady returns for our shareholders.
BinHendi’s shareholders, partners and customers form the main pillars of our success. Year after year, BinHendi has built a reputable image in its pursuit of excellence, winning the trust and confidence of its customers and industry partners. BinHendi has delivered consistent operational performance and financial results even during the recent adverse global economic conditions and shall endeavour to perpetuate these achievements in the future.
Our vision is to position BinHendi among the top-tier retail companies by implementing effective business strategies. We aim to stay focused on our core business of operating, lease and consulting activities. BinHendi will continue to acquire new brands to expand its portfolio, always keeping in mind our customers’ needs and requirements.
Committed to development of human capital, BinHendi has long embarked on a strategy to recruit and train the best management staff in order to support its growing portfolio. Furthermore, the company is on track with its goal of employing and training nationals with the aim of preparing them for leadership positions in the company. BinHendi employees conduct their duties with the highest integrity and corporate governance.